November 7, 2017

Why forward-thinking marketeers are going old skool in 2018

Why forward-thinking marketeers are going old skool in 2018

Most of the best marketing ideas are also the simplest. And there’s a reason why some things never go out of date. Desk diaries, calendars, wall-planners and pocket diaries have stood the test of time when it comes to getting your brand in front of prospects every day. Here’s why we think you should order yours for 2018 if you haven’t already…

The early bird catches the clients

Diaries and calendars are something we all need. Yes, most of us now schedule our lives electronically but many people will also use a paper diary as a back-up, or a wall-planner so that they can see, at a glance, what is coming up. Beautifully designed desk and wall calendars are also always popular for brightening up dull office or communal spaces.

Everyone wants to get organised for the new year, so the earlier your clients and prospects receive your branded calendar or diary, the more chance there is that they will use them. And that means they will look at your message and brand every single day.

Every day wisdom

As mentioned above, just because wall-planners and diaries are old skool, doesn’t mean they can’t be beautiful. In fact, in this digital era, an eye-catching, artistic printed gift can really command attention. We can help you with

  • Eye-catching abstract, illustrated or photographic wall calendars to brighten up the dullest of office walls or communal spaces
  • Intriguing and unusual desk calendars – perhaps with intricate pop-up or cut-out designs
  • Pocket or desk diaries with unique infographics, key dates or measurement tables that are useful to your target markets
  • Large, branded ‘interactive’ wall-planners with handy whiteboard, magnetic or post-it note features built into them

We would love to help you help your prospects get organised in 2018. While we’re at it, remember to nab one of your shiny new calendars or diaries and start planning your own marketing campaigns for the year. The best campaigns are planned campaigns – and you’ll find plenty of inspiration in our portfolio and our blogs. Better yet, give us a call on 0208 590 0922 or email us at info@marcomedia.co.uk and make a date to come and talk to us now, before the New Year rush.

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