April 18, 2017

The Marcomedia guide to design trends for Spring 2017

The Marcomedia guide to design trends for Spring 2017

It’s important that we stay on top of the latest design and print trends and that we are able to predict what’s coming next. This isn’t just because we live, eat, sleep and breathe design (although we do), it’s also because we want to future-proof the branding we create for our clients. As we’ve mentioned in our previous blogs on rebranding, it’s a good idea to review your brand every two to three years. However, we also want to make sure that the designs we deliver to our clients look fresh for as long as possible – because that’s another way that we can be sure they are getting value for money.

So, here’s our predictions for design trends in Spring 2017:

  • Illustrative. The trend for illustrative design has been growing for some time now and we think this is set to continue. In fact, we used it ourselves for our own branding. This type of design works brilliantly for brands that want to come across as modern and forward-thinking but also friendly and less formal. Illustrative design can also be a really fun look for new and quirky brands, or it can even be used to soften the image of large corporations.

 

  • Retro and simplified. When all the global brands start doing something – you know it is going to trickle down to smaller organisations. 2016 was the year of the retro logo, with brands from Co-op and Aldi, through to Kodak and Bacardi going back to their roots. But it is not just long-established brands who can do this. The exciting new hotel chain Good Hotels (did we mention that we are working with them? We can’t remember…) have a logo which is simple and retro in appearance. A retro or simplified logo is great for brands that want to quickly become instantly recognisable. Like Good Hotel, brands with strong, core values also often opt for simple logos which suggest transparency and honesty.

 

  • Colours – relaxed, vibrant and representative of nature. According to Pantone, we can expect to see this type of palette in Spring 2017. Leatrice Eiseman, Executive Director of the Pantone Colour Institute says that we are likely to choose colours, “reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Colour Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied colour in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.”

So there you go – our Spring 2017 trend predictions. Of course, you don’t have to subscribe to these if they differ from your preferences. We also love working with trend-setters. Hopefully this has given you a little inspiration for your design and print projects. To make your Spring vision a reality and for more advice and inspiration, call us on 0208 590 0922 or email us at info@marcomedia.co.uk

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