When it comes to Father’s Day gifts, we find that dads usually fall into two categories: the hobbyists and the what-on-earth-am-I-going-to-get-them-this-year-ists. This means that Father’s Day marketing can be successful in a surprisingly wide range of sectors.
Add to this the fact that dads are staying ‘younger and trendier’ longer and all sorts of organisations can get in on the Father’s Day action, such as
- Music retailers and venues
- DIY and ‘outdoor’ outlets
- Clothing and fashion
- Food and drink retailers and venues
- Cinemas
- Sports and leisure retailers and venues
- Vintage retailers
- Unique or personalised crafts
Many businesses, from high street shops to specialist online retailers, can provide much-needed inspiration to sons and daughters who have run out of ideas over the years.
As with all important dates in the retail or hospitality calendar, timing is key. We mentioned in our Mother’s Day blog that ideally you want to get your marketing materials out there as early as possible. If you haven’t already, now is a good time to give us a call on 0208 590 0922 or email the team at info@marcomedia.co.uk We’ll be able to advise you on the best campaign to suit your budget.
Father’s Day Inspiration:
We can provide
- Social media banners
- Flyers
- Shop signage
- Promotional gifts
- Brochures
- Leaflets
- Direct mail
- Posters
- And pretty much anything else you might need design and print wise!
Our top Father’s Day tips:
- If you offer a specialist/hobbyist product – be aware that even though Dad may be a fan, you need to sell to his children who might not have a clue. Your Father’s Day marketing should be a bit like a beginner’s guide, making it easy for them determine what their Dad would like best.
- Likewise, if you are targeting the Dads-who-already-have-everything, be open about that and emphasise why your products or experiences are unique.
- And finally, in our experience, approaching the ‘Father’s Day Gift Quandary’ with a little universal humour can often work well in getting customers on side.
Need more inspiration? Check out our portfolio or simply give our friendly studio team a call on 0208 590 0922 or email info@marcomedia.co.uk and we’ll be happy to advise you and provide you with a free quote.