World Cup, Wimbledon, Tour de France, Grand Prix, The Open and of course Cricket season. Whatever your preferred sport, there’s likely to be plenty of it on TV this summer. But the chances are there are also numerous sporting events happening in your area, attracting large crowds of fans or just proud parents. If you want to get your brand out there and make friends with the locals, you won’t go far wrong with the time-honoured tradition of local sports sponsorship. Here’s our guide to the best practices when it comes to picking teams…
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