GDPR, AI, smartphones, smart meters, GPS, social media and doing virtually everything online: it feels like we have never had so much access to peoples’ data or so many conversations about what to do with it once we get it. One thing is for sure, data is no longer something that can be ignored nor is it a technical, back-room activity. Whether commercial or public sector, all organisations must be data-led in order to thrive and survive. But how does this relate to your design, print and web campaigns…?
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