February 10, 2020

2020: a new digital era for Healthcare

2020: a new digital era for Healthcare

Marcomedia is proud to be an approved supplier to the NHS as well as many private healthcare organisations. We are known for spotting trends in the healthcare sector and advising clients on the most efficient ways to communicate with stakeholders. This is because of our experience and our unique perspective thanks to our founder Surinder Bhambra’s career as a health sector communications expert. Part of his vision in setting-up Marcomedia ten years ago was to create an agency that offered a better quality, more cost-effective and efficient marketing service to the health sector. We’re proud to have worked on many life-saving national campaigns since then. Here are some of the healthcare marketing trends you can expect to see in 2020… 

Designing a digital hospital

Hot on the heels of Southwark offering digital health checks in order to engage with harder to reach patients – something we have championed and worked in partnership with the NHS on for many years – Lanarkshire is designing Scotland’s first ‘digital hospital’. The revolutionary new hospital will enable real-time communication across the site so that beds can be better allocated and nurses, doctors and patients will be able to access information immediately and centrally to better allocate resources.

Communication, communication, communication

Communication across Lanarkshire’s new hospital is the key to differentiating it from traditional hospitals and determining its increased efficiency. But the same goes for any organisation in the healthcare sector – whether you are using communication to sell your services to clients via digital advertising or whether you are using increasingly advanced ways of imparting advice and information – such as chatbots.

Digital daily care

Communication shouldn’t end when your patient’s appointment does. From GP surgeries sending patients after-care surveys and asking for feedback, to private clinics converting new patients into long-term patients – keeping the digital contact going is key. Everything from email campaigns to patient portals can help maintain good patient relationships and create a more efficient practice.

Just what the doctor ordered

Over ten years, our experienced team has helped everyone from GPs and dentists to cosmetic surgeons, private hospitals and the NHS itself. If you work in Healthcare we would love to talk to you about creating even better experiences for your patients – whether digitally, in print or whatever medium works best for you. Call us on 0208 590 0922, email us at info@marcomedia.co.uk or arrange to pop into our waterfront studios – and let’s start making lives better in 2020.

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