With another general election set for the end of 2019 here in the UK and the US presidential elections happening next year – if there’s one thing that is certain about 2020, it’s that it will be a year of change. So, as business owners, marketeers and designers, how do we make the most of that?
Creating social change through design
It feels as if there has never been a more exciting time to be a designer, with design being used around the world to create real social change – and even save lives. From the creatives using design as protest, as exampled in this Design Week article, to utilising graphic design to engage local communities in planning. 2020 is likely to be all about thinking bigger.
How are you going to create change in your organisation, industry or communities in 2020?
Let’s be clear …
…to coin a phrase favoured by politicians everywhere. We suspect that strong values and bold messages will appeal most to consumers in 2020, due to the political climate. Design is already moving in this direction with bold but simple typography playing a key part in campaigns and branding.
What would your message to your clients be for 2020?
Message in a bottle?
Or an environmentally-friendly paper bag, or a reusable tote… Placement of your message is as important as your message itself. In the run up to the general election we have seen many of the political parties finally making the most of social media to reach new audiences.
Which new audiences will you reach in 2020 and how will you do it?
If you have the ideas and motivation, we have the skills to make your 2020 vision a reality. Alternatively, if you need further inspiration, our team would love to hear about your marketing goals for 2020 and give you a free, no-obligation quote. Call us on 0208 590 0922 or email us at firstname.lastname@example.org and let’s make 2020 your year of change!