March 16, 2020

In focus: 2020 marketing trends for industrial businesses

In focus: 2020 marketing trends for industrial businesses

Over the years we have built an impressive portfolio of work for what we refer to as the ‘industrial sectors’ – this encompasses sectors such as construction, manufacturing, shipping, cleaning and many other business-to-business procured services. The key to creating successful design, print and web campaigns for any business is understanding them, their offering and then thinking like their clients. Here are some of our predictions for industrial marketing trends in 2020…

Sustainability

Sustainability continues to be key whether you are a logistics firm that is part of a sustainable supply chain or a cleaning company helping your clients fulfil their sustainability commitments. Becoming a sustainable supplier and promoting yourself to your clients as such will be key to winning and retaining business in the years to come. Innovating in the area of sustainability now is a good way to stay ahead of your competitors. We can help you shout about your sustainable credentials with refreshed branding, e-campaigns or eco-friendly-print.

Tech

Augmented reality and mobile technology are just a couple of the game-changers for industrial businesses in 2020 and beyond. From helping your clients see what your services can do for them and showing them how you can realise their vision to making their life easier, technological innovations will be essential to retaining business. What better way to promote your tech than with tech? We can help you create effective, responsive digital marketing campaigns that get the attention of the right people.

Retention vs acquisition

It is easy to exclusively associate marketing with the acquisition of new clients, but in our experience the most successful industrial organisations are those that place equal importance on retaining their current customer base. This also extends to reconnecting with previous clients which sounds obvious but can often be missed in the scramble to explore new marketing territory. We can help you create tailored e-newsletters, e-campaigns and direct mail that promotes your latest innovations and services to your existing and past clients as well as new markets.

We would love to meet with you, get to know your business better and make plans to realise your 2020 vision. We may even be able to help you save money on your current marketing spend. Call our experienced team on 0208 590 0922 or email us at info@marcomedia.co.uk and arrange to pop in to our HQ in London’s Royal Docks or we can come to your premises if it’s more convenient.

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