March 2, 2020

2020 marketing trends for non-profit organisations

2020 marketing trends for non-profit organisations

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non-profit marketing in 2020…

Get personal

As is the case for almost all sectors in 2020, a more personalised approach to marketing is likely to be popular in the non-profit sector. But the non-profit sector can use this marketing trend in really creative ways to get some amazing results. People now want to know the difference their donations are making and feel a personal connection to their chosen non-profit organisations. Using data, non-profit organisations can run personalised campaigns that make donors feel part of the team and communicate with them about the projects that are will be closest to their hearts. We can help you with personalised email campaigns, newsletters, direct mail and advertising.

Get the brand back together

More and more non-profit organisations are partnering with commercial brands in order to generate awareness and income. But in order to get noticed and partnered by commercial organisations you first need to ensure that your brand compliments theirs. Often the most appealing non-profit brands are those with a fresh, modern but ‘home grown’ feel, based on their core values and goals. We can help ensure your brand is as good as it can be – and also that your branding is consistent, from your presentation slides to your social media profiles and large format print.

Stay mobile

The move to mobile has been happening for years, but smaller non-profits have sometimes been slower to invest in this area. However, this is an area which could really pay off and there are ways of doing this for most budgets. People are on the move when they receive your mobile communications so the key is to keep things simple, concise and relevant, making it easy to donate – think change.org or JustGiving. We can help you create mobile campaigns that make people stop and think.

 

Whether you are starting up a non-profit in 2020, have plans for a new campaign or are on the lookout for an experienced design, print and web team who may be able to save you money, talk to us on 0208 590 0922 or email us at info@marcomedia.co.uk

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