27/08/20
Particularly in light of Covid-19, there have been many communications campaigns aimed at older people recently. Commercially, the 65+ demographic remains one of the most powerful consumer groups that advertisers can target. And yet marketing campaigns for older people are often dull, cliched or fail to connect. Alive Ventures ran a series of panels for older people called Old People are Cool, Design for them Sucks and have published some of their findings in the hope of inspiring better design for this demographic…
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