The unique marketing trends of 2021?
28/01/21

The unique marketing trends of 2021?

If 2020 showed us one thing – it is that we cannot possibly predict the future (except for that one time when we predicted the Pantone colour of the year although we don’t like to keep going on about it). But we do already know that 2021 is going to be a year like no other and ‘hope’ has become the word of the moment. Last year showed us that we can adapt when we need to and with that – and hope – in mind, here’s our guide to some of the unique marketing trends we may be seeing in 2021…

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Strength and hope: The Pantone colours of 2021
21/01/21

Strength and hope: The Pantone colours of 2021

We don’t like to go on about it, but we successfully predicted the pantone colours of 2020. This year, however, we’ve had quite a lot of other things to write about but we love the official colours of 2021 and can’t wait to use them. That’s our opinion, but what do you think?

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Our 2021 ‘One Small Step’ challenge
14/01/21

Our 2021 ‘One Small Step’ challenge

At the time of writing, we are back in lockdown due to Covid-19. Our last blog was about having a positive new year by making plans that could be adapted – and we stick by that. However, for many people, lockdown brings uncertainty and chaos as we try to juggle home-working and home-schooling. If that sounds familiar it doesn’t mean we have to give-up on our plans completely. As long as we are taking steps, however small, to market our businesses, we are still moving forwards. And, often, those first small steps in the right direction end up being the most important. So, even if you don’t feel up to big resolutions this new year, we are encouraging everyone to take one small step…

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A more positive 2021 for everyone
04/01/21

A more positive 2021 for everyone

Many of us are coming out the other side of 2020 as changed people. Some of us lost loved-ones, others lost livelihoods and most of us had to cancel plans. If 2020 taught us anything it is that there are many things in life we can’t control but not many things we can’t adapt to when we have to. So with that in mind, we are embracing the spirit of taking control of the things we can in 2021 and making PLANS. Here’s how we can help you plan and how we can support you when things don’t go to plan so you can have the most positive 2021 possible…

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