At the time of writing this we have a ‘road map’ out of lockdown. But it is dependent on many factors that are outside our control and by now we are all well-aware that even if there is a road out that doesn’t mean it won’t be a bumpy one. On the other hand, as customers think about emerging from lockdown, now is a good time to contact them. So, how do we tailor our marketing plans accordingly? While we certainly don’t have all the answers we do have over ten years’ experience of helping brands pivot their campaigns – sometimes at the last moment – so here are a few suggestions…

READ MORE

If ever there was a great time for you to run an Easter marketing campaign, we think it would be Easter 2021. It’s been a long, hard winter and people are looking for reasons to celebrate and treat themselves. There is also hope of a return to a new normal around the corner and fun Spring and Easter designs will tap into this collective psyche. And, with a hoped end to lockdown in sight, an Easter campaign will draw attention to your brand just at the right time. So, with all of that in mind, here’s our guide to a cracking Easter campaign during lockdown…

READ MORE

Many of the design campaigns we are involved with right now, whether print or digital, are forward-looking to a time when it is hoped we will be finding a new normal. With that in mind, here’s our guide the official Pantone colours for Spring/Summer 2021 as well as inspiration on how to use them…

READ MORE

If ever we needed a Spring it would be the Spring of 2021. Although due to lockdown we can’t come out of hibernation just yet it doesn’t mean we can’t create a fresh new start for our businesses – or even a fresh new business. Spring is traditionally and naturally a time of hope and new beginnings so here’s our guide if you are feeling “Springspired” (inspired – by Spring – it sort of works if you say it out loud?) this year…

READ MORE