25/03/21
At the time of writing this we have a ‘road map’ out of lockdown. But it is dependent on many factors that are outside our control and by now we are all well-aware that even if there is a road out that doesn’t mean it won’t be a bumpy one. On the other hand, as customers think about emerging from lockdown, now is a good time to contact them. So, how do we tailor our marketing plans accordingly? While we certainly don’t have all the answers we do have over ten years’ experience of helping brands pivot their campaigns – sometimes at the last moment – so here are a few suggestions…
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