At the beginning of the pandemic the idea of wearing masks when we left our homes seemed pretty scary. Even though there is hope on the horizon, we’ve got so used to wearing them that for many people the idea of being in a public place without a mask seems pretty scary now. At the time of writing this there is still a question mark over when the face-covering guidelines will be eased in the UK. But even when that does happen, it’s likely many people will continue to wear them for the time being for added reassurance. So, if masks are a way of life for the foreseeable future, why not consider them as a branding tool?