Yes, it’s still winter and no we’re not quite out of the woods yet but that’s all the more reason for your customers to make their own fun in February, right? It might be a short month but it’s jam-packed with dates your customers will want to celebrate – especially when they hear about your great deals. So how about planning some design, print and web campaigns that will make this your best February yet?
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You may be surprised to learn that many of the logos which feature highly in our daily lives today were, in fact, designed over 100 years ago. A new book from Taschen called Logo Beginnings collates our most historic logos and explores the ways that they have been tweaked rather than redesigned over the years retaining the elements we’ve come to know and love whilst staying relevant. Which leads us to ask, what could we refresh for you in 2022 (making yet another unintentional new year rhyme)?
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… Peri. Yup. Very Peri (or PANTONE 17-3938 to give it its less-catchy title) has been announced by the Pantone Colour Institute as the 2022 Colour of the Year. And it’s blue, Jim, but not as we know it. Here’s our guide to this blue tone with a twist and how to use it…
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