At the time of writing the weather has changed to Spring sunshine and we are all trying to co-exist with Covid while watching Russia invade the Ukraine, displacing tens of thousands of people. It is fair to say that we are living through some of the most turbulent times in recent history. Our branding needs to stay relevant and keep connecting to people – but how do we do that in such an unpredictable world?
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Spring is officially here (whatever the weather) and summer will be hot on its heels! Continuing our Spring-inspiration (or ‘Springspiration’ which has never caught on despite our best efforts) themed blogs, here are some of the marketing trends you can expect to see blossoming in the coming months…
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We’ve blogged in the past about our innovative Expressway home in the heart of the Royal Docks and many of the fantastic businesses that we have the pleasure of working alongside here. One of the reasons that Expressway attracts brands with so much talent and foresight is because it supports local independent businesses from the very beginning. Its Incubator Programme, now in its fourth year, is open for applications…
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There’s no better time to freshen things up than Spring. Whether you are planning to launch a new venture, refresh your existing brand or just drum-up some extra business with a new marketing campaign, we can help you stay ahead of the game by incorporating the latest colour trends…
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And is so, what is the lesson? For those who don’t know, Anna Delvey (real name: Anna Sorokin) hit the headlines in 2017 for posing as a German heiress and defrauding major corporations and acquaintances for a total of $250,000. The launch of Inventing Anna – the dramatization of her life – which went straight to Number 1 on Netflix, has her hitting the headlines again. Anna, first and foremost, describes herself as a businesswoman and often ‘a brand’. Which made us wonder what we could (and should!) learn from her…
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