The British Dyslexia Association has recently launched this guide to making design more accessible. Having undertaken many Public Sector and charity design, print and web projects, accessibility is something we always try to factor into our ideas. Here’s our guide to where to find more information, along with some best practices…
Design
The Government Digital Service has produced a really useful range of guides to designing for users with accessibility needs including autism, blindness, low vision, D/deaf or hard of hearing, mobility and dyslexia. They cover everything from choosing the right colours and layouts to writing in plain English.
For people with low vision, not only should text be at a readable size, but colours should contrast well. For people who are blind and visually impaired, the Royal National Institute of Blind People has a helpful page dedicated to businesses that want to make their print, websites, apps and products more user-friendly and accessible.
Web
When designing for digital, we try to think about the different types of users that will be accessing your site or adverts. Will the descriptions of your images work well with screen readers, for example? Are icons large enough to be easily clickable? Can your website be used with a keyboard for people who may have difficulty using a scratch pad?
As with all design, print and web, the best way to test accessibility is by giving it to your target audience and ensuring that it makes sense to them – and gets the response you want. Whether you are just aiming to reach a wider customer community, or you have a campaign aimed at a specific group with accessibility needs, we would love to help you. Call our professional, experienced team on 0208 590 0922 or email us at info@marcomedia.co.uk