How does your sound look? For anyone running a business that is all about music or sound experiences that is what matters when designing a website, logo or print artwork.
When we were asked to design the website for DJ Vix and Dhol ‘n’ Bass we took time to listen, feel the rhythm of their business and understand what makes their hearts beat. We’re certain that if the look we created had been a riff it would’ve brought the house down!
Music is core to the world that DJ Vix operates in, delivering experiences for events which simply resonate with their guests making sure they all have an amazing time. We wanted to deliver design that made anyone visiting the website feel the same way, giving them a sample of what they could expect as an experience. We knew this was all about the right colours, fonts, imagery and an aesthetic appeal that used every sense.
With a back catalogue of exciting events and awards to celebrate their incredible work it was time to promote the events business and the services DJ Vix could offer, as well as promoting the music of course. We needed to make use of a range of digital formats to suit desktop, mobile phones and other devices, precisely where their clients would be listening to their music.
Using a luxurious palette of deep golds, solid black and pure white tones with imagery which drew out the richness of the tones and portraying style and glamour in every shot we created a vibe of a high class cultured event. We went for settings which would be the envy of any party goer, to demonstrate how they create events that make you say ‘wow’ as you enter the room. With adaptations to suit platforms such as Instagram and Soundcloud we made sure the client could find us right where they were spending time anyway!
Music has a beat but it only works when all the different parts come together to create a harmonious rhythm and all the notes convey the message you want your listener to hear. It’s very similar when you put together the right elements for a website. It’s got the right aesthetic appeal for the audience, you are getting them to hear your message where they find you and their response falls into pace with you. Just like a thriving dancefloor you build a community in tune with each other in that moment.
For DJ Vix, bookings, downloads and feedback from their following were the results we were looking for, creating a crowd who found that the business absolutely chimed with their needs. We hit the perfect note, with a flavour of luxury, opulence and an event to be remembered and the essence can be carried through to the full range of design, print or web services they need.