The Guardian recently reported a resurgence in print advertising in newspapers. This comes hot on the heels of news that printed indie magazines are making a big come back, which we also wrote about back in May. So if you think the days of print advertising are numbered, you’d be wrong. But with ever-evolving data-capturing technology, we can’t see digital advertising going anywhere either. So how to decide which is right for you? Here’s our guide to some of the pros and cons of each…
Making your imprint
In the same way that a great direct mail campaign can grab attention when everyone else is doing emailers, a professionally designed print advertising campaign can give you the edge over your competitors if they are all advertising digitally.
Although most people read news online, there will always be a place for sitting down with a printed publication and print advertising somehow always seems a little ‘weightier’ than digital. Whether you are planning a box advert or an advertorial, there is a certain credibility to appearing in print. It also creates the impression that you are well-established, even though there are some great deals to be negotiated with print advertising.
Whilst print cannot target customers and prospects in the same way that digital can, industry magazines have very specific readerships and if you offer a national business to business service you can guarantee that your prospects will see your brand.
Creating the right digital impression
As we mentioned above, digital advertising can be targeted to your customers in increasingly intelligent ways, following them around the internet and prompting them to make purchases at vital times.
In this way, digital advertising is much more instant than print advertising, with links to your website and products. And with many pay-per-click options available, you can see instantly how successful your advertising campaign is, which makes it easier for you to cost-effectively manage your budget.
Does it have to be a choice?
Thankfully you don’t have to make a definitive choice between print and digital advertising – and we can help you with both. The most important thing is quality of your adverts: Do they use strong images? Are they consistent with your branding? Do they have a powerful message and a strong call to action? We are proud to have been involved in many successful digital and print advertising campaigns and would love to discuss your advertising plans or talk you through some of our case studies.
Call our experienced team of digital and print creatives on 0208 590 0922 or email us at firstname.lastname@example.org and let’s start getting your brand in front of the right people.