The ‘healthcare sector’ covers a multitude of organisations – from the NHS and private hospitals, through to dental surgeries and hundreds of therapies and therapists. We’ve been lucky enough to work with organisations in all these areas of healthcare and wellness for many years and, as with all sectors, marketing trends change rapidly. So, we thought it would be useful to take a closer look at the marketing trends healthcare brands can expect to see more of in 2019 …
As with most sectors, video is likely to get the best engagement with clients. But this is particularly key to healthcare marketing where personal engagement and trust mean everything to your continued success. From meet-the-team videos, to treatment demonstrations, patient testimonials or educational talks, giving your customers chance to get to know you face-to-face before they visit will instantly increase your credibility.
A healthy online presence
As mentioned above, content marketing – such as educational videos – are likely to become essential in the healthcare sector in the near future. Blogging is another way of content marketing. And, of course, making sure that you share all of it via your social media channels. We can ensure your website and social media profiles are looking their best, your SEO is as good as it can be and your digital advertising directs people to all your brilliant content.
Gift cards and memberships
Gift cards are not new but they are being used in ever more creative ways by healthcare organisations such as spas and salons. In addition, ‘memberships’ are likely to become more and more popular this year. Using the basic premise of a loyalty card but with an added feeling of exclusivity, your clients can ‘sign up’ as members of your ‘inner circle’ and receive exclusive discounts via email and direct mail. The beauty of this is that you’ll only be marketing to people who are already engaged so there will be more uptake and you can afford quality over quantity in your marketing materials. We can help you create stunning emailers, brochures and vouchers for your members.
Whether you are an NHS agency, a private hospital, a dental surgery or a reflexologist, we have the experience and knowledge to help you create beautiful design, print and web in 2019. Call our friendly, professional team on 0208 590 0922 or email us at firstname.lastname@example.org