May 13, 2019

In focus: Hospitality marketing for Summer 2019

In focus: Hospitality marketing for Summer 2019

One of the sectors we specialise in is hospitality. Whether you are a hotel, a travel-related business or a tourist attraction, we’ve created a round-up of some of the travel trends that are being predicted this year and how they might influence your design, print and web campaigns …


Last year’s endless summer style heatwave, combined with the uncertainty of Brexit, means that experts are predicting a rise in domestic tourism for 2019. Whether Brits are forgoing the traditional get-away style holiday and having days out, or spending time in other parts of their country, this presents a great opportunity for personalised, data-led direct mail marketing. We can help with brochures, flyers or combined print and digital campaigns.


When they do leave the UK, holidaymakers are expected to go further afield this summer. Gatwick airport has added ten new routes to its portfolio due to increased demand for destinations such as Doha, Buenos Aires and Brazil. This is likely to provide travel-related businesses with an opportunity to introduce new products and services. We can help with branding, advertising and print campaigns.


Generation Z are already conscious consumers, but issues such as plastic and climate change hitting the mainstream headlines mean that eco-tourism is no longer just the domain of younger consumers. We are proud to work with many eco-brands and can advise you on environmentally-friendly printing options as well as design to appeal to this market.


According to Elle magazine, over half of global travelers say they plan to take more weekend trips in 2019. Travel packages with ready-made itineraries will appeal to this market, as will cheap flights, accommodation deals, weekend travel accessories and local attractions. Micro-holidays present a brilliant opportunity for local hospitality businesses to partner-up and offer special group deals. We can help with emailers, digital marketing and print.

Personal and memorable

The rise and rise of social media may have added to the trend for personalised experience-based travel, rather than standard packages. AI and digital tour-guides are increasingly popular ways to plan getaways but many travelers also want to have unique experiences as part of the package – indicating a return to traditional travel agency assistance perhaps. We can help you with apps, websites and social media promotion.

 Whatever you need to get summer-ready, our team of creative hospitality experts will be able to help you. Call us on 0208 590 0922, email us at or take a micro-trip to our studio at the Royal Docks and we can even have a meeting on our local beach!

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