Our last blog was about the ways that Covid has impacted different sectors, and the projected road to recovery. As businesses begin to bounce back from the pandemic, success stories and best practices are being published to support others. Here’s a round-up of some of the best guides to surviving and thriving in the next normal…
A budget, a timeline, a plan
This article from Forbes suggests beginning with relooking at your business with a fresh pair of eyes. Does your original business plan hold-up post-covid? Can you reallocate budget? What is your timeline for rebuilding and what lessons have you learned that could help you make your business more adaptable for the future? It advises spending money in order to make money and advertising your business to create a fresh buzz around it, whilst ensuring that you are not wasting money. We specialise in helping brands get the most design, print and web for their budget and often save them up to a third of their previous spend.
Roadmap for recovery
Global consultancy, Deloitte, has produced this Small Business Roadmap for Recovery and Beyond workbook. It is split into sections concerning Workforce, Workplace, Supply Chain, Cashflow, Customers’ needs and Digitally Enabling your business. Throughout the pandemic, we have helped businesses transition their services online and create two-way communication with clients in the form of email campaigns, social media and print.
Appeal to your community
As we’ve blogged about in the past, your local community wants to hear from you and help you now more than ever. This article suggests ways for people to help their local businesses, from researching their area to find local businesses and switching to them for as many purchases as possible, to recommending them by word-of-mouth and social media to even launching a crowdfunding campaign for struggling businesses. We can help you let your community know how to support you in your recovery via direct mail, email, advertising or large format print and signage.
And on that note, feel free to tell people about this independent business! Whatever stage of recovery you are at, call us on 0208 590 0922 or email us at info@marcomedia.co.uk for a free no obligation quote or impartial advice. We’re here for you throughout lockdown and beyond…