July 16, 2018

How to illustrate once and for all that your brand is the best

How to illustrate once and for all that your brand is the best

The recent summer fair at The House of Illustration reminded us how much we love using illustration in our designs – and was also proof that this is a design trend that will always be popular. Whether you are thinking of an animated illustrated video to explain what you do, or unique illustration-style branding, here are just a few of the benefits of using illustration…

Illustration gives your brand a completely unique look

We love illustration designs so much that we’ve used them for our own branding. From our design, print and web icons to our meet the team page, complete with illustrated portraits, to the illustration of the Royal Docks on our contact page – which also featured on our corporate Christmas card last year.

Because we are an innovative, creative team, it’s important that our brand is unique. And because we want you to feel that you can ask us anything and discuss any ideas with us it’s also important that our brand says that we are approachable. Which brings us to the next benefit of designing in this medium …

Illustration can make your organisation seem friendlier

Using illustration in your design, print and web can give your branding a friendlier, more human feel, as well as making you stand out from your competitors. Whether you are a commercial business that wants to convey, for example, a younger or more family-friendly image or whether you are a public sector organisation that wants to reach out to different communities, illustration can be a great way to break down barriers.

Illustration can help simplify your offering

Studies show that website users have increasingly short attention-spans. Animated illustrated videos which use drawings and ‘whiteboard’ style notes to demonstrate what an organisation does continue to be popular – because they work. These can be particularly helpful if you are bringing an entirely new idea to your market. But even just using diagrams, illustrated icons or cartoons can really simplify your message or services.

Whether you are launching a new product or service, need a new look that says ‘we are different’, or want to better explain what you can do for your clients, our talented, artistic team would love to help you. Call us on 0208 590 0922 or email us at info@marcomedia.co.uk

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