April 22, 2019

Case Study: Ilford Town Football Academy

Case Study: Ilford Town Football Academy

This week we wanted to tell you about a project very close to our hearts: the visual identity and website for none other than Ilford Town Football Academy – who we are also proud to be sponsoring this season. Read all about their brilliant vision and work with our local young people…

Golden generation

Regular readers of our blog will know that we love supporting our local neighbourhood and local causes. Many of us also love the beautiful game. So, when we were approached by a group of residents and parents, led by Dean Reeves, who had set-up a football academy for young (and older!) people in Ilford, we jumped at the opportunity to give them a bold new look.

The formation

It has been proven that diversionary activities, particularly sports such as football, have a massive impact in engaging young people and reducing anti-social behaviour at a local level. Dean and his associates wanted an identity that felt local and historic but also modern and aspirational; that local residents would be inspired to support.

The right result

We used a vibrant gold and a silhouette of a stag which would be instantly recognisable and also nod to the majestic history of the surrounding area and the many local forests. This also gave the logo the feel of a shield but we went with a more modern ‘badge’ shape to show that it is a new, forward-thinking organisation. We added stars to give it a fun and aspirational feel that would appeal to young people and families alike.

We made the website easy for everyone to update, with a players’ page, gallery, fixtures and news section where the team could really shout about their young peoples’ achievements.

Dean said, “We are over-the-moon with the job Marcomedia did for us. Looking slick is going to help us attract players, supporters and sponsors but best of all it makes our young people feel proud to be part of something professional. We’ve just got our new kit and have big plans for the academy over the next few years. We’re really going to need the support of the local community to achieve what we want for our young people.”

If you’d like to support or get involved with Ilford Town Football Academy, contact Dean and the team at ilfordtown@gmail.com or call 07475 001181.

Your dream team

Whether you are a local sports club, charity or business, we have a portfolio packed with high quality, competitive examples of our work and our all-star team would love to hear from you. Call us on 0208 590 0922 or email info@marcomedia.co.uk and let us help you achieve your GOALS!

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