February 13, 2019

In focus: Hospitality marketing trends 2019

In focus: Hospitality marketing trends 2019

You may already know that Marcomedia is one of the hospitality trade’s best kept secrets, working with brands such as Good Hotel, House of Hud Group, Blakes Restaurants and a whole host of fabulous behind-the-scenes organisers and caterers who make sure everything is ‘alright on the night’. Over the years we’ve produced everything from letterheads and websites to gigantic board game themed props for events. Here are some of the hospitality marketing trends currently being predicted for this year…

Upwardly mobile

From online booking to pre-ordering, guests and diners in 2019 will want to plan their hotel and restaurant experiences from their smart phones like never before. From designing mobile first websites to unique apps, we can help you and your customers in 2019.

Know your influencers

If you aren’t already promoting your restaurant or hotel on social media, 2019 is definitely the year to start! But not only will the most successful hospitality businesses be promoting on social media this year, they will be encouraging their customers to promote them. We can get your social media profiles looking their best with branding and images, and we can also help you encourage your customers to promote you with flyers, signage and props. All you need to do is make sure that your premises, staff and food are always camera-ready.

Gen Z

Generation Z are truly coming of age from 2019 onwards. Having grown up during a recession, they are careful with how they spend their money and know the power they have as consumers, putting ethics, authentic experiences and sustainability before materialism. We can help you create a branding which is ethical from the messages you promote to the paper you print on.

Cooking to order

Dietary requirements are now the norm rather than the exception. Even smaller party bookings will likely contain several vegans as well as vegetarians and those with allergies or intolerances. It is not enough to just have one vegetarian option any more. Although makes things more complicated in kitchen, it can be a key selling point which will help you appeal to even more people hungry for menus that cater to their needs. We can help you with flyers, specialized or seasonal menu design, emailers and signage.

With a possible Brexit looming and concerns about the impact that this is already having on the hospitality trade in the UK, there has never been a better time to up your game when it comes to your design, print and web. We are known for creating high quality work at highly competitive prices and would love to talk to you about your plans for 2019 – whatever industry you are in. Call our experienced team on 0208 590 0922 or email us at info@marcomedia.co.uk

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