February 25, 2019

In focus: Public sector and non-profit marketing trends 2019

In focus: Public sector and non-profit marketing trends 2019

Marcomedia doesn’t just have plenty of experience in marketing for the public sector and non-profit organisations – it was founded on it. Our MD, Surinder, coordinated numerous successful engagement campaigns whilst working for the NHS and public sector and it was this that propelled him to set-up Marcomedia almost ten years ago to offer a better design, print and web service to the public sector, charities and commercial businesses. Here are some of the marketing trends that we expect to be big or non-profits in 2019…

Camera, Action!

Whether you are a charity, a social enterprise or a Local Authority, video is a great way to engage with your communities. Seeing human faces telling your story can be incredibly powerful and video can be used in all sorts of creative ways. We can help you with script writing and have many contacts in the film production sector.

Telling tales

As mentioned above, telling your story is going to be key for non-profit marketing in 2019. From your organisation’s history, to case-studies and how you’ve helped people – your stakeholders and communities will engage with you much more if they understand where you’ve come from and where you’re going. Get your story straight and then tell it consistently across all media. We’ve mentioned video above but print, social media, your website and even large format and signage are essential elements in getting your story out there. And we can help you with all of them!

Don’t underestimate email

In all the social media activity these days – which is essential – it’s easy to forget the importance of email. A personalized email campaign sent just at the right time can have a huge impact on your engagement and non-profit organisations will be tapping into this in 2019. We have the tech and the experience to help you create emailers that grab the attention of the right people and can also ensure your social media profiles create the perfect image.

Suits you

Corporate giving has become increasingly popular in recent years and now the majority of businesses will either have a nominated Charity of the Year or want to be involved in local charities as part of their CSR strategies. Whether you are holding an event to engage local businesses or sending them information on your projects, we can help ensure your branding is at its professional best.

Whether you are a charity that wants to raise its profile, a social enterprise that wants to compete on a commercial level or a public sector organisation that wants to engage better with its communities, we have the experience, knowledge and skills to help you in 2019. Call our team on 0208 590 0922 or email us at info@marcomedia.co.uk

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