February 16, 2018

In focus: Spring Fashion

In focus: Spring Fashion

At the time of writing this, Spring Fashion Week is happening in London, New York and Milan. This prompted us to write a blog on an area that we have specialized in for many years: clothing and accessory brands.

In fact, we are proud to count names such as BIBI London and Closet as established award-winning brands that we work with, but we are also proud to have been able to help smaller, start-up clothing brands over the years…


Perhaps more than any other industry, it is essential for fashion-related businesses to have an iconic, memorable brand. Like all businesses, fashion brands should appeal to their target demographic, but while corporate branding needs to convey professionalism and trust, fashion branding needs to convey personality and individuality.

We can help you whether you need an entirely new brand or a brand refresh. We can meet with you and really get to know you, your team, your target demographic, your products and your business. Then we can work-up branding ideas for you to choose from or test on your target market. From there we will ensure that your brand is consistent across all your print and digital output.


Once a fashion brand is established, it’s important that customers engage with it as often as possible so that they come to associate its products with it. We can help clothing brands and fashion-related businesses with

  • Branded tags
  • Branded bags
  • Branded banners
  • Branded merchandise and promotional items
  • Point of sale signage and graphics
  • Branded packaging
  • Flyers, brochures and catalogues


Even fashion retailers with a busy high street presence also tend to sell online. And even if they aren’t selling online, their brand still needs to look great on their website and across all social media channels. We can help clothing and accessory retailers with

  • Ecommerce websites
  • Emailer campaigns
  • Social media assets
  • Online brochures or catalogues

Although you won’t see our work on the catwalk, we’ve been known to spot the odd trend ourselves when it comes to design, print and web.

If you run an established fashion business and want to talk about updating your brand or launching a new range we’d love to hear from you.

Likewise if you are a start-up fashion label, we’d love to help make you famous.

Alternatively, you may just want a no-obligation quote on our services to see if we could save you money, in which case we’d be happy to provide that for you too.

Call our friendly team of fashionistas on 0208 590 0922 or email us at info@marcomedia.co.uk

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