Graphic design trends and fashion trends often go hand-in-hand when it comes to colour, so for this blog we’ve taken inspiration from Pantone’s colour guide to London Fashion Week. From joyful citrus colours to grounding earthy tones and a cool, calming core palette, see what you think of these latest colour trends and how you could use them in your marketing…
Dedicated followers of fashion
We’ve worked with the fashion industry for many years supplying everything from branded tags and bags to ecommerce sites for names such as Closet, BiBi London, Voodoo Vixen and Jawbreaker clothing. But catwalk colours aren’t just for fashion brands – an on-trend pop of colour in your marketing, advertising or even added to your branding can take you from fashion-follower to leader in your industry.
Heritage, quirkiness and a fresh perspective
Pantone describes the palette from the Autumn/Winter 2021/22 London Fashion Week as, “Highlighting ingenuity and resourcefulness, Autumn/Winter 2021/2022 colours for LFW encourage paradoxical artful statements. Mixing playful with practical, this season’s colours reflect the reinvigorated desire to create, whether injecting a contemporary view into heritage or imposing an urban style on nature and the great outdoors.”
While Leatrice Eiseman, Executive Director of Pantone, described it as, “A colour range of heartening hues reflective of the natural environment in our local surroundings inspires our creative energies and awaken the desire for a replenished perspective on the application of colour, one where whimsy and charm combine with pragmatism and our ideas of heritage re-envisioned and our connection to nature are reinforced.”
We love the versatility of this palette and the potential for using it on any brand in any sector is limitless. From the traditional autumnal colours of Downtown Brown, Winery and Tomato Cream to the Spring-is-on-its-way shades of First blush, Illuminating yellow and Clear Sky. And then there are the surprising pops of brightness such as the uplifting orange and yellow Daylily or the daring Red Alert. These would work brilliantly in branding or seasonal design, print and web campaigns.
Autumn/Winter core colours
Tempering this often-surprising palette are a number of core colours consisting of calming pale greys, olive and midnight blue. These would work beautifully on branding for more corporate organisations and are designed to partner with all the colours, toning them down as appropriate. Using these colours in combination with bolder shades is a great way for brands to show both their serious and fun sides.
As we always say, while it’s our job to be aware of trends, we love a trend-setter and it’s always about what’s right for you and your business. Whether you’ve been inspired by these colour trends or you have your own colour preferences, call us on 0208 590 0922 or email us at email@example.com. We’re here for you throughout lockdown and beyond…