January 30, 2018

Inspiration: Chinese New Year

Inspiration: Chinese New Year

As we mentioned in our blog about key marketing dates for 2018, Chinese New Year falls on 16th February and offers a whole host of opportunities to get involved in the spectacular celebrations and reach out to clients and customers.

A global celebration

Chinese New Year is also known as the Lunar New Year or the Spring Festival and is traditionally a time when people gather together and wish each other peace and prosperity. Celebrations will be taking place around the world and London’s West End will see an extravaganza of dancing, parades, costumes, decoration and food, beginning at Charing Cross Road and travelling to China Town, then ending with a dazzling pyrotechnic display at Trafalgar Square.

We can help you with all sorts of traditional Chinese New Year marketing, such as:

  • Cards and ecards
  • Branded paper lanterns
  • Branded gifts and fortune cookies
  • Event signage and props

The Year of the Dog

This year is the Year of the Dog so it’s a great opportunity for pet-related businesses and charities, such as pet accessory retailers, vets or animal rescue shelters. But any organisation can probably count hundreds of dog-owners or dog-lovers among its customer base.

Pet-related marketing we can help you with could include

  • Images for social media
  • Branded gifts such as treats, tags, bowls and accessories
  • Flyers and graphics
  • Digital or print advertising

Peace and prosperity

Every business could simply wish their clients a happy new year. There are various traditional Cantonese and Mandarin phrases used during the new year celebrations, as detailed here. In addition, red envelopes containing money are traditionally given to relatives, acquaintances and employees as a way of attracting more wealth.

Why not send your clients, employees or prospects

  • Red envelopes containing vouchers
  • Emailers with tips on having a prosperous new year
  • Themed brochures
  • Cards or eCards

If you missed out on Chinese New Year, don’t worry – our team of experienced creatives can help you with advice, inspiration and eye-catching design, print and digital marketing all year round. Call us on 0208 590 0922 or email info@marcomedia.co.uk All that remains is for us to wish you Xīnnián kuàilè!

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