We’ve blogged before about our love of Illustration and illustrative logos – even going so far as incorporating it into our own branding. The ever-increasing popularity of the London Illustration Fair would suggest we are not the only ones. Illustration is being used to create iconic logos, statements and popular works of art all the time. Here’s our lowdown on this year’s fair and why you might want to consider using illustration in your own marketing…
The London Illustration Fair
Founded in 2013, the London Illustration Fair was set-up with the vision of giving fans the chance to meet established artists as well as showcasing new talent. And it has certainly met its objectives having hosted the likes of Icelandic illustrator known for her beautiful flora and fauna creations, Kristjana S Williams, or Nick Morley, aka Linocut Boy, who creates intricate and iconic illustrations using linocut.
This article in Design Week by curator Alastair Eland names some of the top talent to look out for this year. These include design duo Rude who create large bold illustrations which encourage people to stop and work out the message – a trend which we predict will be increasingly popular in marketing campaigns from next year onwards; Charlotte Macmillan-Scott who uses images from pop culture – another trend which we think may make the transition into marketing, particularly brands with a retro feel; and Type Tom, who creates typographic illustrations using printing presses he has built himself (we have blogged at length about our love of typography so are very much looking forward to seeing his work).
Illustrate your (selling) points
Illustrative design can give your brand a feel that is fresh, unique, friendly and relevant. Due to the resurgence of illustration it can also show that you are forward-thinking and creative. Illustration and illustrative design work brilliantly for organisations that want to engage with savvy audiences and ethical consumers; start-ups and new services which are bringing something different to the market; creative consultancies and firms that want to appear human and approachable.
But you don’t necessarily have to rebrand to incorporate illustration into your marketing. An illustrated print campaign for a new service or perhaps an illustrated About Us page on your website can bring a whole new element to your design.
We hope that you manage to get along to the illustration fair and take some inspiration away with you. If you are ready to try illustration in your own marketing, or simply want to find out more about this medium, call our creative team of designers and illustrators on 0208 590 0922 or email us at firstname.lastname@example.org