It’s not just about school holidays and jetting off to exotic locations, ‘silly season’ offers plenty of serious marketing opportunities. Here is some inspiration if you’re a marketer or business owner who likes to stay one step ahead…
As you’ll probably know if you read our blogs a lot, we believe that a well-planned print, design or web campaign is a successful print, design or web campaign. Many of the clients we work with use national calendars like this one to help them plan ahead. There are plenty of seasonal marketing opportunities coming up this summer which every organisation can get involved with. Here are just a few..
Carers Week (11th June 2018)
Any and all organisations can get involved in Carers Week which aims to raise awareness of the challenges the UK’s 6.5 million unpaid carers face and the contribution they make to our society. You might want to help spread awareness via social media, hold a special event or maybe even advertise gifts or services to carers that week – anything from a free cup of coffee to free professional advice. We can help you with images for social media, flyers, posters, banners, invitations or promotional gifts.
Father’s Day (17th June 2018)
Just because it’s one of the biggest dates in the summer calendar, Father’s Day marketing needn’t be predictable or limited to certain sectors. There are all sorts of ways that people can treat their dads as our guide to quirky Father’s Day marketing demonstrates. Read it here.
Clean Air Day (21st June 2018)
Clean Air is increasingly on the public agenda, particularly in London where air pollution levels have been found to be harmful. Clean Air Day is a great opportunity for you to shout about your sustainable initiatives or environmental policies and encourage others in your industry to follow your lead. We can help you with emailers, direct mail, digital advertising or eco-friendly brochures.
World Chocolate Day (7th July 2018)
World Chocolate Day is the perfect excuse to surprise your clients – or even your prospects – with some branded chocolates. We can help you with packaging, gift cards, wrapping paper and ties. They will forever associate you with chocolate-induced happiness – which is a pretty good way to be remembered!
World Photo Day (19th August 2018)
A great idea for social media engagement – especially as it is the time of year when people are only too happy to show off their holiday snaps. Why not encourage your followers and connections to get involved by making it a competition they can enter by using your hashtags? Alternatively, have a prize for the best photo taken with your staff? We can help with selfie frames, props and digital adverts.
Are you ready for some blue-sky thinking to make 2018 your best summer yet? We’re ready to listen and help you make it all happen! Call our bright team of creatives on 0208 590 0922 or email us at firstname.lastname@example.org