February 24, 2020

Legal sector marketing trends in 2020

Legal sector marketing trends in 2020

We are proud to have helped many solicitors and law firms over the years, from updating websites and social media profiles, to rebrands and print campaigns. Whether you are an established, local family firm or an innovative new practice, marketing trends are something few of us can afford to ignore. Here are a few of our tips for 2020…

Make sure the right people find you first

Although it is one of the biggest investments they’ll make, people don’t shop around when seeking legal advice. In fact, 72% of people seeking legal advice only contact one solicitor*. So, it is imperative that your prospects find you before anyone else. Whether your market is local or niche, we can help you in various ways such as

  • Updating your website and ensuring it is easy to find
  • Digital advertising
  • Targeted email campaigns
  • Local advertising

Once they’ve found you, make sure they recommend you

The key criteria for most of us when putting our life or livelihood in the hands of someone else, which is often what we do when consulting a solicitor, is trust. And most of us are more likely to trust a firm that has been recommended to us by someone we know. So, it’s important that once people have found you, you have a brand that is memorable and you stay in the forefront of their mind. Keeping in contact with relevant information and offers is a great way to do this and in 2020, we have access to our clients’ data like never before. This is also a good way to cross-pollinate in terms of the services you offer. We can help you with

  • Brand refreshes and updated websites
  • Newsletters and email campaigns
  • Direct mail
  • Targeted advertising

Face to face time

Although it is important that people can find you, there is no substitute for face to face meetings with clients, whether by arranging proactive meetings, your own events or at conferences. We can ensure your time out of the office pays off with

  • Print such as business cards, brochures and flyers
  • Banners and signage
  • Promotional items

 

However long you have been established, we would love to help you realise your ‘2020 vision’. Call our experienced team on 0208 590 0922, email us at info@marcomedia.co.uk

 

*Source: https://seo.co/legal-marketing-trends/

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