April 4, 2018

Inspiration: London Coffee Festival

Inspiration: London Coffee Festival

If there’s one thing we love here at Marco HQ more than design, print and digital, it’s coffee. Lots and lots of lovely coffee. With the London Coffee Festival in its seventh year and anticipating a record 30,000+ attendees, it would seem we are not alone. We’ve worked with many coffee-related businesses over the years – from local cafes, to suppliers – so here are some tips for a golden blend of design, print and web to capture the imagination of the coffee crowd.

Cool beans

If the London Coffee Festival demonstrates anything – apart from our national love of coffee – it’s that the coffee market is one where there is great variety but also great competition. Café and coffee branding needs to be trend-setting in order to capture the interest of a very discerning target audience. But whilst coffee drinkers know what they like, they are also very loyal customers. Many coffee brands and cafes use this to their advantage, with messaging and images that create a sense of community or tell a story.

Whether you are a café, bar, coffee producer or retailer, we would love to discuss branding and design with you over, well, over a cup of coffee…?

 Instant recognition

It’s important that your brand becomes instantly synonymous with you or your product to create the sense of loyalty and community mentioned above. Once you’ve got the perfect blend of branding, make sure you put your stamp on everything. We can advise on and supply you with

  • Cups and take-away containers
  • Posters, banners and graphics
  • Social media assets
  • Menus, flyers and loyalty cards
  • Signage and promotions
  • Uniforms, promotional bags and clothing
  • Napkins and coasters
  • Packaging
  • Giveaways or branded items
  • Sprinkle stencils, stirrers, carriers and lids

Give us a buzz?

Hopefully you are now buzzing from all the inspiration and are full of ideas as well as beans. Whether you work in the coffee-selling world or whether you’ve just had a lot of caffeine and are ready to take on the world, we would love to help you with design, print and web campaigns. Call our wide-awake team on 0208 590 0922 or email us at info@marcomedia.co.uk

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