We’ve blogged before about our love of illustration and of London, particularly Newham and our Royal Docks neighbourhood. So you can probably imagine how much we’ve enjoyed the ‘London Stories’ theme of this year’s poster prize, and some of the fantastic illustrations on display at the London Transport Museum. We also thought they might provide inspiration to anyone wanting to incorporate these themes into their design, print and web…
Illustrate your point
Whether it’s animated videos, gifs, social media images or branding, the popularity of illustration in marketing continues to rise. There are many reasons for this. Illustration can be a great way to simplify complicated offerings or give brands a more approachable feel (we regularly get complimented on our illustrated Meet the Team section). Particularly for the public sector or non-profits, illustration can be a great way to engage with your communities by representing diversity and accessibility. Illustration is a great way to give brands a current and ‘friendly’ image.
Tell your story
The other part of the Poster Prize exhibition that appealed to us was the story-telling element. ‘Telling your story’ is becoming an increasingly important part of branding and customer-engagement and we are seeing this more and more across all sectors. Whether it’s through video, social media or print such as brochures, telling people how your organisation came into being, how it has helped people or just about the day-to-day is a great way to engage people and get them on board.
Turn your marketing into a piece of art
Whether you need an eye-catching new print campaign, digital advertising, a new identity for a new product or service, or simply to bring your brand up to date, we can help. We’ll give you impartial advice to suit your vision and budget and we pride ourselves on keeping things clear, honest and straightforward.
Call our team of experienced creatives on 0208 590 0922 or email us at email@example.com