If you’re looking for summer design and print inspiration then call off the search, pour yourself a mojito and read on…
HOT with a capital H
One trend we are seeing more of in the design world lately is uppercase in branding, as outlined very well in this Creative Bloq article. Yes, it can be a little shouty if not tempered by the right colours and visuals – but when it works it can add an immediacy, emphasis and fun to a brand identity.
Think: Fanta, Calvin Klein
Red hot retailers
Retail is increasingly about having a brand experience rather than just shopping. For a number of years we have seen more branding and touchpoints throughout stores, reflecting an aim to sell a ‘lifestyle’ rather than just selling products. Historically this has been an ‘urban high-end’ experience as pointed out in this article, but we’re seeing this more and more of this with independent retailers too. We are not just asked for price tags, shopping bags and flyers anymore – independent shops want to discuss seasonal signage and displays, apps, branded emailers, brochures and promotional items.
Think: Hollister Co., Urban Outfitters, Apple
Summertime blues (and reds…and yellows and…)
If the recent Design Week awards demonstrated anything about design this summer, it was that there are no rules when it comes to getting it right. The winners were as diverse as it gets, ranging from soft lines and pastels of Femme products for Yoai to the bold prints for the BeBoldForChange International Women’s Day campaign. One of the things we love most about what we do is the diverse range of businesses and organisations that we can be designing and printing for in one day – from sole trader start-ups to public sector institutions…
Come see us this summer
Hopefully this has given you a little insight and inspiration for your organisation’s next branding, design or print project. We would love to meet with you this summer and discuss your aims, challenges and budget then come up with design and print tailored to suit you. If you need a little more inspiration, check out our portfolio, call us on 0208 590 0922 or email us at info@marcomedia.co.uk