There was a time when we talked about the ‘new normal’. But as we make our way out of lockdown it is becoming clear that we can expect things to keep changing and that we will need to keep adapting. So, here is our round-up of the latest advice for marketing in the next normal…
Safety first
From screens to protect and maintain distance to signage instructing people on where to check in and how to order or pay, businesses of any size need to be clear on how they are following guidance and what customers need to do to comply. With a public health campaign background, we can advise you and also supply everything you need in terms of print, screens and digital comms.
The digital revolution
COVID-19 has accelerated the transition online for almost all businesses and their customers and this is unlikely to change even as people begin to use bricks and mortar businesses again. Just as there is no substitute for the connection of face-to-face interaction, there is also no substitute for the convenience of using services from the comfort of our sofas. Our marketing going forwards needs to reflect this. We can help you promote both your online and face-to-face services via tools such as Facebook advertising and personalised email campaigns. And if you need help transitioning online, we can advise on everything from ecommerce sites to the right platforms for you.
The local edge
Although everything is transitioning to the ol’ “worldwide web”, conversely, now is the time for local businesses to shine. Lockdown has created a national empathy for local businesses like never before – and people have missed being part of their local community. This has been further compounded by the fact that local businesses came through when larger brands were struggling to keep up with supply-and-demand, particularly in the early days of the pandemic. Whether you are using print or online marketing, messages should emphasise your locality and independence, your understanding of local people and the mutual support you showed each other in difficult times.
Pivot, pivot, pivot
The word ‘pivot’ has arguably never been used as much as in conversations about COVID and marketing, as this excellent article from Forbes demonstrates. It may be the buzz word of the moment but it’s pretty accurate. In order to adapt and survive we need to be able to change tactics, strategies and messages quickly – both to follow the current Government advice and restrictions and also to reflect the changing requirements and emotions of our customers. We have worked with local businesses and global brands throughout the pandemic and we can advise you on planning in uncertain times, flexible campaigns that can be changed quickly (and cost-effectively) and help you ensure that you are following the latest Government advice.
Whatever the future brings, we’re here to support you. Call us on 0208 590 0922 or email us at info@marcomedia.co.uk We’re here for you throughout lockdown and beyond…