At the beginning of the pandemic the idea of wearing masks when we left our homes seemed pretty scary. Even though there is hope on the horizon, we’ve got so used to wearing them that for many people the idea of being in a public place without a mask seems pretty scary now. At the time of writing this there is still a question mark over when the face-covering guidelines will be eased in the UK. But even when that does happen, it’s likely many people will continue to wear them for the time being for added reassurance. So, if masks are a way of life for the foreseeable future, why not consider them as a branding tool?
Friendlier faces
If you’ve gone to all the effort of giving your teams branded clothing, why stop at masks? Having your logo printed on masks for staff not only looks more professional, it also looks friendlier. Being served your coffee by someone in a surgical mask can feel a little intimidating, but if their mask matches the cup it feels a little more reassuring and very much like that business has got their pandemic plan together.
Gifts that keep giving
Most people bought their masks over a year ago. Even if they’ve only been worn occasionally, the chances are they are beginning to get a little tatty or stretched by now. At Christmas we gave clients and contacts branded masks. And we got great feedback. People really appreciated the fact that we were concerned about their safety and also the practical help of having a spare mask! And the knock-on effect is that anything which encourages mask-wearing is going to help keep us all safer.
In-your-face branding
Or rather, on your face branding. If a customer being seen out and about with one of your bags is like a walking advert, masks are even more so because they are on peoples’ faces so we can’t miss them and they’re a talking point in themselves. None of this makes light of the seriousness of the situation we’ve been in – quite the opposite. We are all adapting to survive and masks-as-marketing is just another way of doing that – while helping people stay safer.
Whether you need a small quantity of masks, a large run for multiple outlets or as giveaways, we can help you. When it comes to branding – wherever you are thinking of putting it – we can design it, source it and print on it and we have the experience and contacts to do it all highly competitively. Call us on 0208 590 0922 or email us at info@marcomedia.co.uk We’re here for you throughout lockdown and beyond…