While we absolutely do not advocate marketing to children, as it’s the school holidays we felt we should publish at least one child-related blog. We came across this video which shows children in the US being tested to find out which brands are most memorable to them. It was interesting to see which logos the children recognized and that got us thinking about what we could do to help you make your brand more memorable …
Make it your own
Perhaps unsurprisingly the more striking the logo (such as the ‘golden arches’ for McDonalds), the more likely the children were to recognize them. The Starbucks design was also recognized by children, proving that memorable logos can be elaborate or simple, as long as they are unique.
We’ve helped many brands establish memorable and instantly recognizable logos – from small start-ups to public sector campaigns. We’ll listen to your preferences, understand your vision for your brand and the type of people you want it to appeal to and then work up rough designs for you to chose from, before we finalise your totally unique identity.
Standalone icons
The iconic blue and red logo of Pepsi was quickly recognized. As was the Target logo which is a simple, red and white bullseye. Primary colours and simple shapes are always going to make for iconic logos.
We have worked on branding for organisations of all sizes, whether they are just launching or have been running for many years and need brand refresh. Whether you like illustrative, abstract or corporate design – or something entirely different – we have many years’ experience and would love to sit down with you and create an inspiring icon that will stand the test of time.
Typographic logos
The Coca-cola typography was also recognized, with one girl saying she preferred looking at it upside down, demonstrating that the typography was more memorable than the name itself.
Our team loves creating typographic logos and we have many successful case studies that we could show you. If you are considering a typographic logo or would just like to find out more about how this can help your brand, we’d love to talk to you and give you some experienced, impartial advice.
We know that you have enough to worry about when it comes to running your business so we believe in keeping things simple for our clients. While a lot of expertise goes into creating a memorable brand, we won’t bamboozle you with jargon or hidden costs. We’ll do all the hard work so that for you, making your brand memorable feels like child’s play (see what we did there?). Whether you need design, print, web or just an informal discussion, call us on 0208 590 0922 or email us at info@marcomedia.co.uk