October 5, 2020

New approaches to health messaging

New approaches to health messaging

Although compliance has always been a priority, before 2020, the average business didn’t have to do a great deal of health and safety messaging. Now our average customer not only wants to know what services we can offer them, but also what we are doing to help ensure their safety. Add to this the fact that many businesses are doing their bit in the fight against Covid-19 by disseminating the latest guidelines and it feels a bit like we are all supposed to be public health campaigners now. With a background in public health communications and ever-innovative ways to promote health and safety messages, we are here to support you…

 

Health and safety messaging needn’t be boring…

You may have seen the headlines about video games being used for health messaging around Covid-19. This is just one example of health messaging not just being “pamphlets”. From fun, illustrative design to funky large format print, you can keep your customers informed in a way that is engaging and on brand. We’ve worked on plenty of innovative public health campaigns and would love to help you.

 

… But it does need to be correct

In fact, our founder, Surinder, established Marcomedia over ten years ago after a career as a public health campaigns manager. He wanted to provide more efficient services to both the NHS and other health agencies as well as the commercial sector. Since our inception we have been working with the NHS and therefore we

  • Have exclusive knowledge of best practices
  • Have access to the latest Government health messaging guidelines
  • Unique combined understanding of how best to engage people in health messaging as well as commercial services

 

Keep it consistent

These are unprecedented times and we are all finding new ways to communicate new messages to our customers. Things are changing quickly and often we need to get marketing materials out fast or change them at the last minute. It is during times like this when brand consistency can often slip but we can help ensure your marketing looks as good as it always does whilst turn things around as quickly as possible.

 

The right media …

Understandably, more and more people are doing business online and our digital team is busy making sure social media profiles look their best and websites look great, are easy to navigate and interact with. Retailers and commercial organisations with high footfall are investing in on-site signage and large print. While the latest trends have shown that direct mail is seeing a higher success rate than ever. And the most successful brands take an integrated approach, using data gained digitally to produce engaging print campaigns.

 

Marcomedia!

As both a commercial and public health campaigns agency, with a reputation for being competitive and creative, we are pleased to be helping many businesses improve their design, print and web at this time – and beyond. Talk to our experienced team on 0208 590 0922 or email us at info@marcomedia.co.uk

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