2020 has certainly been the year of many unexpected things (we are already writing our acceptance speech for The Understatement of the Century award), admittedly quite far down on that list may be a new-found love for the humble poster. But actually, behind this may be a more important message of hope and the human spirit. Here’s how Covid-19 gave rise to the power of the poster…
Posters save lives
We’ve already blogged about the ways in which posters and signage have helped us and our loved-ones with safety and social distancing messages during this pandemic. It’s amazing what we adapt to but all of us, when we first ventured out during lockdown, probably felt unsure as to how to handle this new normal. Posters and signage provided us with reassurance and guidance as well as safety.
Messages of hope and thanks
This Creative Review article first got us thinking about the power of posters during lockdown. The image used is a billboard thanking key workers. Sometimes it feels as if we have never been so divided as a country but from home-made rainbows in windows and painted signs in gardens to billboards and corporate advertising, people were showing gratitude for each other and turning outwards, offering words and images of comfort-in-adversity to passers-by, regardless of who they were.
Bringing communities together
In addition to offering comfort to each other, many organisations (and individuals) used posters and signage to help organize the many volunteers that wanted to help others during lockdown. From posters in windows offering to help neighbours with shopping, to billboards by local councils providing contact details for those wanting to volunteer.
The right messages and images
We have a long history of delivering public health communications and posters for the NHS as well as commercial clients. Whether you are a local authority that wants to make guidelines easier to understand for residents or a local business that wants to reassure clients that you are doing everything you can to minimise risk, we would love to support and advise you.
Call our experienced team on 0208 590 0922 or email us at info@marcomedia.co.uk We’re here for you throughout lockdown and beyond…