At the time of writing this, uncertainty around what sort of summer we will be having post-lockdown continues. And if there’s one thing that’s always uncertain in the UK, it’s the summer weather. But, whatever happens, your customers will be making the best of it and on the look-out for summer vibes – so why not treat them to some HOT deals and SCORCHING offers this summer? Here’s some inspiration to put you in a sunny mood, whatever the weather…
Brighten their day!
Regular readers will know how much we love a blog on colour and the difference it can make to a brand. Tropical images and vibrant summery colours work brilliantly with fun brands, but even if you have a more traditional brand there’s no reason why you couldn’t add pops of colour to a summer campaign. We would love to talk to you and come up with a campaign that is consistent with your brand yet captures attention.
Still in this together
People will naturally be thinking back to last summer – and what we’ve all been through. This is unlikely to be the summer anyone had anticipated but we’re all in it together so why not use that in your messaging? A ‘Wish you were there?’ postcard campaign offering discounts as consolation for changed plans perhaps? Or maybe a whimsical advertising campaign, promoting made-up cancelled events? While there is obviously nothing funny about Covid itself, provided you are being sensitive, making your customers smile during difficult times creates an emotional connection they won’t forget.
Connect with them – wherever they are!
Whether your customers are out and about, inside sheltering from Great British Summer Weather or on holiday, we can help you connect with them with the full range of design, print and web services such as…
- Flyers, leaflets and brochures
- Direct mail
- Posters, stickers and banners
- Indoor and outdoor signage
- Large print advertising for billboards or buses
- Digital advertising campaigns and social media
- Websites, landing pages and apps
- And more!
If this blog has inspired you to launch a summer (or Autumn or Winter or Spring) campaign or if you just want some impartial year-round marketing advice, call us on 0208 590 0922 or email us at info@marcomedia.co.uk We’re here for you throughout lockdown and beyond …