July 2, 2018

Six signs your brand isn’t doing you justice

Six signs your brand isn’t doing you justice

Your branding says everything about your business. But what if your brand is bad-mouthing you behind your back? In the day-to-day busyness of running a business, it’s hard to find the time to take a step back and think about your branding. We’re always happy to give businesses a no-obligation brand review to identify areas where they could improve, and we’ve also put together this list of tell-tale signs that you might need a refresh…

Design

1. Your logo looks cluttered compared to competitors

Competitor analysis is probably the quickest way to tell how good your branding is. A quick Google for your services will show you how you are measuring up. Cluttered or amateurish logos are tell-tale signs that a business could use a brand refresh. You don’t necessarily have to re-invent the wheel – we’ve helped many organisations update their image just by making small tweaks to their logos and typeface

2. Your marketing materials don’t match

If your business cards, adverts, brochures or flyers don’t match, it can be confusing to your customers. No matter how much time and effort you put into the content of your marketing materials or the level of service you give your customers, if your branding isn’t consistent it can make your business appear disorganized. We can review all your marketing materials and advise you on how to ensure your branding is consistent. Again, this doesn’t have to mean a complete overhaul – it may just be simple tweaks here and there. We always aim to save our clients money where we can.

Web

3. Your website isn’t attracting traffic

All websites should by now be mobile responsive. If yours isn’t then you will almost certainly be missing out on traffic. Likewise, there’s little point in having a website if no one ever visits it. We can advise you on everything from mobile responsive websites to optimization and digital advertising.

4. Your social media profiles embarrass you

You are not alone if this is the case! It is almost impossible to manage the day-to-day running of a business and maintain active social media profiles without any help. We can help you get set-up with profiles that are consistent with your brand and even help you manage your accounts.

Print

5. Your print is low quality

All of us had to start somewhere. And for most people that would be by ordering the lowest budget business cards from Vistaprint. But as businesses grow it’s important that the look and feel of your print reflects the quality of your service or products. We can advise you on the options to both suit your budget and make your brand look its best.

6.Your print isn’t eco-friendly

These days it is expected that forward-thinking businesses will be committed to sustainability. Thanks to advancements in printing technology, having stylish, high-quality print does not mean compromising on your environmental commitments. When you have to print, we can help you find the perfect balance between budget, branding and saving the planet.

Our advice is free and impartial so you have nothing to lose by talking to us about your branding. We are known for being honest and saving our clients money. So if we think that your branding is fine as it is – we’ll tell you. That way, we hope you’ll come back to us when it is time for a refresh. Call our friendly team of experienced creatives on 0208 590 0922 or email us at info@marcomedia.co.uk

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