January 13, 2020

The brilliant winter blues

The brilliant winter blues

As you may already know, blue is the official pantone colour of 2020 (which we predicted correctly prior to the announcement but we’re not ones to brag about that sort of thing …). Blue is a traditional and corporate colour but, used in the right way, it can also be vibrant, bold and exciting. Here are some of the ways blue is already being used to brighten up the world which may inspire you to embrace the winter blues!

From the catwalk to the cat’s bowl

Google ‘Classic Blue’ and you will see that it has inspired articles on everything from what we should wear to how we decorate to even the food we eat and what we plant in our garden in 2020. So, we will only have to look around us for inspiration.

Fashion

If it’s good enough for Kate Middleton… On trend as ever, the royal inspired this article in Glamour magazine thanks to her love of the classic colour. But classic blue isn’t just for the royals when it comes to fashion, it can also be for the rebels. From Thelma and Louise to Debbie Harry and James Dean, classic blue denim has always been associated with subculture icons. 

Décor

Similarly, in the world of interior design, classic blue can have both a calming influence and be a bold statement. As this article from New York brand One Kings Lane demonstrates, a white room and a classic blue statement wall or piece can create a calming effect. However, classic blue and white when used in bold patterns such as stripes or geometric shapes can be bold and daring.

Design – and is blue the colour for you?

Facebook, Ford, American Express, IBM … Classic blue is the colour of many of the world’s biggest brands. In fact, take a look at our portfolio and you’ll see that it is also favoured by many of our clients – from traditional local services and trades to international brands such as Good Hotel. However, Pantone has come under some criticism from some people in the design sector who feel that Classic Blue is not a bold enough choice for 2020.

What do you think?

When it comes to your branding and marketing, it is less about being on-trend and more about the colours that work for you and mean something to your organisation. Whether you are launching a new campaign or a new brand in 2020, want to refresh your marketing or just want some expert advice, call our team on 0208 590 0922 or email us at info@marcomedia.co.uk

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