This year, of all years, we are reluctant to mention it with so much ongoing uncertainty, but however it happens, Christmas will happen in one way or another. And perhaps, because it’s been such a difficult year, it is more important than ever to try to spread a little cheer to your customers, thank them for their support and let them know you are there for them as we head into 2021. Here’s our guide to making your Christmas marketing as Covid-safe as possible in 2020…
Design, print or web
Just because events may be altered or cancelled, Christmas campaigns can still go ahead online or in print. A recent study showed that there has been a surge in the success of door-drop marketing and direct mail – and lockdown has seen businesses and customers spending much more time online. So, whether you want to send out traditional Christmas cards, a last-minute Christmas brochure or run a festive digital campaign, we can help you do it all remotely.
A different sort of Christmas, a different sort of offering?
We’ve been running a series of blogs on the transition that many businesses are making to digital following lockdown – whether that’s enabling orders and bookings to be placed online, improving websites and social media profiles or meeting via Zoom. Christmas is a great time to let your customers know how they can use your services or connect with you online – whether it’s an emailer with discounts or a flyer offering them a free Zoom meeting in the new year.
Keeping Christmas spirits up
Christmas is traditionally a time to spread cheer and show gratitude – and our customers need that more than ever this year. Whether it’s sending traditional or e-cards thanking them for their support and looking to a better year, Christmas themed posts on social media or digital newsletters telling them how you got through 2020 and what your contingency plans are for 2021, we can help you.
This seems like a good time to say an early thank you for your support this year. Whether you need support with Christmas marketing or are looking for a positive start to 2021 with a new brand, website or campaign, call us on 0208 590 0922 or email us at firstname.lastname@example.org We’re here for you throughout lockdown and beyond…