2018 saw a, perhaps unexpected, resurgence of print as preferred media. We feel ever-so-slightly smug about predicting this trend back in Spring 2018. With so many print options now available and so much inspiration around right now, here’s our guide to the rise and rise of print in 2019 …
Standing out in a crowd
In this Design Week article, Chris Clarke, deputy creative director at The Guardian talks about how print has become a powerful tool when it comes to disrupting the status quo. Describing the digital landscape as crowded to the point of saturation, Clarke argues that good print campaigns can have the ability to ‘cut through the noise’.
We also blogged last year about the pros and cons of print versus digital as a marketing medium – and using the two together for maximum impact. Thankfully we offer both digital and print marketing services – so whatever your preferred medium, we can help.
Your 2019 Printspiration
Some of the most successful print campaigns so far this year, as this line-up shows, have been topical – see Marmite’s ‘Hard Breakfast’ advert – humorously self-deprecating – see KFC’s public apology for running out of chicken – and multi-sensory – see Liberty Mutual Insurance’s new car fragrance sample.
So many print options…
Offset lithography, digital, large format, flexography, LED UV, varnishes, lamination, embossing and debossing, letterpress, die cut, foil stamping, holographic foils, pearlescent and iridescent inks … there are so many options when it comes to printing – and that’s without factoring in environmentally sustainable methods such as vegetable oil inks. Choosing the correct paper or card stock is essential in creating the look and feel you want too. It’s enough to make your head spin a little …
…Straightforward print advice
We advise organisations on the best print options for their campaigns every day. We pride ourselves on keeping things honest and straightforward and always getting the best possible commercial quotes for our clients.
Whether you are planning a print or digital campaign, we will provide you with experienced, impartial advice and creative eye-catching design. Call our team of design, print and web experts on 0208 590 0922 or email us at info@marcomedia.co.uk