Hello pop-pickers! This week we have a Top 40 with a difference – instead of your favourite hits, Avery UK have published a list of our nation’s 40 favourite brands, as reported on the Business Advice website. We recently wrote this blog about memorable branding which was inspired by a video of children identifying logos. Avery UK’s study reached similar conclusions but is less cute and more scientific. We thought the findings may be useful to anyone thinking of a launching a new brand or refreshing their current branding …
Testing your loyalty
Avery surveyed 2000 adults in the UK and found that branding was so significantly linked to purchasing-decisions, that
- 50% felt familiar branding encouraged them to trust a product more
- 30% would only buy from brands that they were familiar with
- 20% would spend more on branded products even when non-branded products were cheaper
We work with brands of all sizes – from local businesses, attractions and campaigns to national retailers and household names. Our aim is always the same: to create a brand that grabs the right attention and appeals to the right people.
Don’t lock your branding in your stationary cupboard
One of the things that helps to cement brands like Coca-Cola as iconic, is its appearance on clothing and homeware. As well as design, print and web, we have helped establish brands by supplying branded items such as clothing, tote bags, pens, gifts and giveaways.
Top of the Pops?
Perhaps not surprisingly, the iconic red and white typographic logo of Coca-Cola was the nation’s favourite brand. This was closely followed by McDonalds, Mickey Mouse, Cadbury and Apple. All the Top 40 logos had various elements in common. In the words of Fiona Mills, Avery Marketing Director, these were:
“When the highest-performing label design elements combine, such as handwritten fonts, bold colours and shapes, emotion and use of heuristics (the brain’s mental decision-making shortcuts), the results can be extremely powerful.”
We couldn’t agree more and can help you achieve the iconic look you want!
Your Number One print, design and web team…
We would love to listen to your vision for your brand and help make you famous. Call our friendly, experience and creative team on 0208 590 0922 or email us at info@marcomedia.co.uk