March 11, 2020

Thinking big and small: 2020 marketing trends for independent businesses

Thinking big and small: 2020 marketing trends for independent businesses

If you, like us, run an independent, local business you will know the challenges of keeping your customers happy whilst being proactive with your marketing. But 2020 presents small business owners with game-changing marketing opportunities and we don’t want you to miss out! Here are our top tips for a successful start to this shiny new decade…

Personalisation

Personalisation – using data to target customers with marketing – is something the big brands will be doing in increasingly sophisticated ways in 2020. But it is also a trend where smaller businesses can have the edge. One of the qualities local independents have that bigger brands don’t is the ability to get to know their customers – and customers like that. In fact, research shows that customers enjoy receiving personalised emails or flyers with offers on their favourite things or introducing them to new products and services that will appeal to them. We can help you with targeted emails, advertising and print campaigns – with a personal touch.

Brand purpose

As this article highlights, successful organisations in 2020 are those that are creating change. CSR and ‘box ticking’ are fast becoming a thing of the past. Consumers want to buy from brands and businesses whose values underpin everything they do – whether that’s helping boost the local economy, helping to save the planet or partnering with a local charity. Again, this is where local, independent businesses can have an edge over bigger brands. Your customers are local and they will likely care about the causes on their doorstep, the same causes that you care about. We can help you to refresh your branding or create new marketing materials that shout about your values.

Outsource

If there’s one thing that the successful independent businesses we’ve worked with over the years have in common it’s knowing when to outsource and delegate. Smart small business owners know that they can’t do everything themselves. We are well known locally for producing high quality design, print and web campaigns to suit a range of budgets.

You’re a small local business, we’re a small local business – aside from helping you with design, print and web work we may just be able to help each other out with local contacts and recommendations. That’s got to be worth a quick coffee? Call our team on 0208 590 0922, email us at info@marcomedia.co.uk for an initial chat or arrange to pop in to our waterfront studios HQ. The coffee is on us – it’s the least we can do for our fellow local businesses!

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