• Strength and hope: The Pantone colours of 2021
    21/01/21

    Strength and hope: The Pantone colours of 2021

    We don’t like to go on about it, but we successfully predicted the pantone colours of 2020. This year, however, we’ve had quite a lot of other things to write about but we love the official colours of 2021 and can’t wait to use them. That’s our opinion, but what do you think?

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  • Our 2021 ‘One Small Step’ challenge
    14/01/21

    Our 2021 ‘One Small Step’ challenge

    At the time of writing, we are back in lockdown due to Covid-19. Our last blog was about having a positive new year by making plans that could be adapted – and we stick by that. However, for many people, lockdown brings uncertainty and chaos as we try to juggle home-working and home-schooling. If that sounds familiar it doesn’t mean we have to give-up on our plans completely. As long as we are taking steps, however small, to market our businesses, we are still moving forwards. And, often, those first small steps in the right direction end up being the most important. So, even if you don’t feel up to big resolutions this new year, we are encouraging everyone to take one small step…

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  • A more positive 2021 for everyone
    04/01/21

    A more positive 2021 for everyone

    Many of us are coming out the other side of 2020 as changed people. Some of us lost loved-ones, others lost livelihoods and most of us had to cancel plans. If 2020 taught us anything it is that there are many things in life we can’t control but not many things we can’t adapt to when we have to. So with that in mind, we are embracing the spirit of taking control of the things we can in 2021 and making PLANS. Here’s how we can help you plan and how we can support you when things don’t go to plan so you can have the most positive 2021 possible…

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  • The Goodbye 2020 blog
    28/12/20

    The Goodbye 2020 blog

    Like you, we suspect, we will not be sad to say goodbye to 2020. It has been a hard year for everyone, for so many reasons. But at the time of writing this there is hope on the horizon in the form of a vaccination and a brand-new year – and it feels good to be hopeful again. So, with that in mind, we thought we would reflect on some of the positives that came out of 2020 for us…

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  • Together we are stronger: How you can support your fellow local businesses
    16/12/20

    Together we are stronger: How you can support your fellow local businesses

    From being unable to trade, to the knock-on effects of clients being unable to trade, to general uncertainty about the future, 2020 has been an incredibly challenging year for all businesses, but particularly local independents, some of whom simply do not have the resources to weather this storm alone. While none of us know what is on the horizon, we don’t have to face 2021 alone when there are so many others in a similar position. There has never been a better time for local businesses to reach out and support each other. Here are some of our suggestions for ways that we can be stronger together…

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  • 2021 Design Trends: Goodbye forever 2020!
    14/12/20

    2021 Design Trends: Goodbye forever 2020!

    What better way to happily say goodbye to 2020 forever than by making positive plans for 2021? As per tradition for this time of year, here’s the Marcomedia guide to design trends in 2021. Whether you are thinking of refreshing your branding, launching a new campaign or starting an entirely new venture, read on for inspiration…

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  • Could such a simple idea be the key to business continuity during lockdown?
    10/12/20

    Could such a simple idea be the key to business continuity during lockdown?

    They say that the best ideas are often the simplest ones. We recently tweeted an article from Timeout London about supporting local eateries during lockdown. One of the suggestions was to buy vouchers so that you can eat with them in the future. We thought this was a simple-yet-brilliant idea for any business that is struggling to trade during the pandemic…

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  • Your customers want to support you (they just need you to tell them how)
    08/12/20

    Your customers want to support you (they just need you to tell them how)

    Whilst this has been one of the most challenging times for small businesses and the self-employed, there has also never been such a climate of support and appreciation for local businesses. Perhaps because so many things are outside of our control, we are looking for areas where our actions make a difference. And perhaps because we have never been more aware of the direct impact our spending has on businesses. Or perhaps, simply, because our local businesses kept us connected during times of isolation and social distancing – whether that was nipping into our local shops or getting deliveries of essentials when the bigger brands were overwhelmed. Here are our tips for helping our customers to help us…

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  • Digital Watch: How Digital is creating jobs
    03/12/20

    Digital Watch: How Digital is creating jobs

    We have written a series of blogs lately about businesses making the transition to digital in order to survive in the current climate. Contrary to many peoples’ fears about being ‘replaced by robots’, stories are hitting the headlines in recent weeks about digital investment creating jobs and opportunities in a number of sectors. And we could all use some positive news right now…

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  • The Christmas Planning Blog
    18/11/20

    The Christmas Planning Blog

    This year, of all years, we are reluctant to mention it with so much ongoing uncertainty, but however it happens, Christmas will happen in one way or another. And perhaps, because it’s been such a difficult year, it is more important than ever to try to spread a little cheer to your customers, thank them for their support and let them know you are there for them as we head into 2021. Here’s our guide to making your Christmas marketing as Covid-safe as possible in 2020…

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