April 11, 2023

The Pepsi Challenge

The Pepsi Challenge

There has been one thing on the lips of everyone in the design sector lately: Pepsi. Not literally – other colas are available. So why is everyone talking about Pepsi? Because they’ve undergone their first rebrand since 2008. And why is it such a big deal? The answers may not only surprise you, they may help you make your brand even better…


Looking back and looking forwards

Pepsi’s rebrand has been very well-received. It’s brought back everything that makes it iconic (the red, white and blue, the traditional globe shape) and given it a modern twist (black writing which nods to Pepsi Zero and an electric blue with a more futuristic feel). When brands become as iconic as Pepsi any changes need to be meaningful: hence the prominence of the Pepsi Zero product addresses the obesity crisis head-on while the electric blue hints at our future.

What makes your brand instantly recognisable? What makes it stand out? What does it say about you and your future? If you’re struggling to answer any of these questions it may be time for a brand refresh for you too.


Learning from mistakes and feedback

Whatever Pepsi does, one thing is certain: people will talk about it. This rebrand is certainly getting a more positive reception than the last one. People struggled with the last rebrand because there didn’t seem to be any meaning to it. The iconic elements were removed to be replaced with something that had no meaning. A design document that was “leaked” was so ridiculous that many people believe it was a hoax. Pepsi have listened to this feedback, taken it on board and come back better.

We are all for rebranding here at Marco HQ – but only if it’s a positive change. We would never advise a client to make changes for changes’ sake. Our aim is always simple – to make your brand look better.


You may not be Pepsi – but what if you are?

OK, so you might not have Pepsi’s global reach but what if you were the Pepsi of your sector? Or even your town? In these days of social media, you don’t need a huge budget to get people talking about you – you just need to give them something worth talking about. Here’s some inspiration we can all take from Pepsi:

  • Stick with what is working for you …
  • … but also try new things
  • Listen to what your customers are saying
  • Learn from the past …
  • … but look to the future


Whether you are considering a rebrand, a new campaign or are just starting out and need an entirely new visual identity, call us on 0208 590 0922 or email us at info@marcomedia.co.uk We’ll provide the design, print and web to shake things up and make your brand pop.

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