Blossoms Nursery and Academy are based in Harlow and London respectively. Their slogan is ‘empowering children for greatness’ and they are well-known in the area for the innovative way they help children to develop. Having earned an impressive reputation they approached us for a large format and brochure campaign and we were only too happy to help!
Helping little minds to blossom
Blossoms nursery was established to be a ‘home from home environment providing care with a difference.’ And what a difference! Blossoms nursery is based in a farmhouse surrounded by nature. The team have their own minibus which takes children on adventures such as to local museums and attractions and they go on regular walks. The children get freshly prepared, nutrition-conscious meals and engage in all sorts of activities at the nursery – from sensory play to Spanish lessons! There is a breakfast and after-school activity club for older children.
The brief
Bobbi, Jo and the Blossoms team wanted marketing materials that demonstrated their professionalism to parents and prospective employees but also conveyed the sense of fun the children enjoy whilst learning and playing there.
The solution
We used the burgundy of the Blossoms ‘uniform’ as the base of the design because we all agreed that this was smart, professional and had associations with education. We incorporated the Blossoms ‘tree’ emblem which is instantly recognisable, fun and child-like and we mirrored this by using brightly-coloured ‘frames’ around carefully-selected photos of children learning and enjoying themselves with the Blossoms team. We created printed brochures and two large format pull-up banners – one that promoted Blossoms to parents and one that promoted Blossoms to prospective employees.
The results
The Blossoms team were really pleased with the quality, look and feel of their brochures and banners. They have used them at various events to attract talented childcare personnel and raise awareness of their services with local parents. Their reputation continues to go from strength to strength – they are recruiting and have exciting plans for a new forestry school!
Whether you need to convey an established professional image, have fun with your brand or – like Blossoms – do a little of both, we are here to help. Call our creative team on 0208 590 0922 or email us at info@marcomedia.co.uk – we’ll make your design, print and web success feel like child’s play!